Lynx and Basilica in BT rebrand

If you cannot read this newsletter please, click here

Monday 23 March 2009  Latest channel news  Exclusive: Lynx and Basilica in BT rebrand Mid-market reseller brands join together to become BT Engage IT, with the aim of achieving further growth After a lengthy integration process, BT Basilica and BT Lynx will re-brand on 1 April and hit the market as BT Engage IT. BT acquired VARs Basilica and Lynx in the space of six weeks in 2007. Channel onlookers speculated then that the telecoms giant might look to create a single mid-market IT specialist. This idea was given greater credence when former Basilica head Nick Gorringe was handed the reins of both firms last summer. Gorringe said the time was right to take a cohesive brand to market. "We have worked extremely hard to integrate both companies into a single operating organisation," he said. "We have created a company that has a greater depth of capability. Using BT's reach we can now position ourselves with more clients than ever." Symantec zones in on SME space New standalone unit should help ramp up partners' small business sales FSC chief soothes VARs over business rebrand Gary Fowle assures the channel that there will be no change in strategy Cisco channel raring to go on UCS Resellers predict midmarket firms could be among the first to deploy new data centre architecture Clearswift set for two tiers Content security vendor overhauls channel model following arrival of new chief Motorola team to bolster VAR services skills Advanced Services team will focus on providing resellers with ways to boost their managed services revenue Contact us To contact the CRN ChannelWeb editorial team: crn@incisivemedia.com +44 (0)20 7316 9000 Incisive Media* is contacting you at the following address:applemaclpod@hulling-equipment.ru To update your newsletter preferences please click here If your ISP filters incoming email, please add the following domain to your list of approved senders to make sure you receive the email alerts and newsletters to which you may be subscribed: @newswires.crn.co.uk Please do not reply to this message. This is an unmonitored address for outgoing mail only. Any questions or comments should be forwarded to: email.enquiries@incisivemedia.com *Incisive Media, Haymarket House, 28-29 Haymarket, London SW1Y 4RX is a company registered in England and Wales with company registration number 04038503 For a list of companies included in Incisive Media please see our website Privacy Policy © Incisive Media Ltd. 2008 Incisive Media Limited, Haymarket House, 28-29 Haymarket, London SW1Y 4RX, is a company registered in the United Kingdom with company registration number 04038503